Let's write about how oligarchs are consuming publishing companies just because they can
Opinion Guest Essay published in The New York Times
French Literature Is in an Uproar May 6, 2026
By Olivier Guez, a French writer who published five books at Grasset. His most recent book in translation is “The Disappearance of Josef Mengele.”
If you have never picked up a book in French, you might not ever have even heard of Grasset, and what it might mean to have its longtime chief executive Olivier Nora effectively guillotined by the rapacious right-wing industrialist Vincent Bolloré.
And yet, in France, the news of Mr. Nora’s sudden departure from his post quickly flew beyond the borders of Parisian publishing and cultural elite circles. In the aftermath, over 200 writers — myself included — walked away from Grasset❗
This is not just a story about the French publishing industry. The evident struggle between Mr. Bolloré and Mr. Nora is a microcosm of the battle for cultural control that is taking place globally between the wealthy new right and the cultural old guard. Think Jeff Bezos and The Washington Post, Rupert Murdoch and Fox News. The abrupt change in leadership at Grasset, too, is a case study in the way members of the increasingly powerful ultra wealthy treat those who don’t think or see the world as they do.A publishing house is not meant to be a propaganda machine. It is a place where conflict, doubt and nuance can, and should, coexist. Publishing houses are a hallmark of free and open societies: the nurturing and production of literature that explores the follies and the potential of the human condition.
Under the leadership of Mr. Nora, Grasset was the best of this ideal. The works of unapologetic feminist writers were placed on the shelf next to old-guard chauvinists, pro-Palestinian authors next to Zionists, male priests next to women rabbis, up-and-comers next to baby boomers, powerful people next to anti-establishment protesters. Grasset’s authors rarely agreed on much, but as the letter of protest we signed said, we have had — and still have — a common enemy: authoritarianism.
Grasset was just a tiny corner of the Bolloré financial empire. Nevertheless, losing Mr. Nora’s leadership is a sign of disdain among the powerful for a world of the recent past, one in which the public still accepted and cultivated contradictions, political complications, even conflict. It was not necessarily an enormously profitable world, but one where political opposites respected those who did not think alike, where knowledge itself garnered respect.
Mr. Nora, like the institution he led, was open and attentive to other people’s ideas. His weakness, if there was one, was immutable: his pedigree, which made him an easy target for the far right.
Indeed, Mr. Nora is almost a caricature of the Parisian intellectual elite — his father was a political adviser to several major figures in French politics, and his uncle, Pierre Nora, was a longtime editor at another publishing house, Gallimard. Under Mr. Nora, Grasset maintained a pluralistic editorial policy.
Mr. Bolloré, by contrast, is the owner of a vast industrial conglomerate that has interests ranging from oil pipelines and energy storage to electric buses.
Over the past several years, Mr. Bolloré has also been building a cultural empire, buying newspapers, radio stations, television channels and publishing houses. He acquired Grasset three years ago.
As he picked up these levers of cultural power, he became editor, producer and distributor all at once. He is also, not incidentally, an extremely conservative Catholic. He has not only repeatedly brought outlets he has bought to heel by pushing the departure of people in important positions, replacing them with leaders apparently more loyal to him and his values. He has also leveraged his outlets to propagate fear and disseminate conspiracy theories about a decayed and decadent West, a Europe under threat from foreigners and egocentric old elites.
But Mr. Bolloré is, above all, a businessman: His cultural crusade is a very efficient moneymaker. His 24-hour news channel CNews — a kind of French Fox News — is the most popular news channel in France. Over the last two years, Mr. Bolloré also transformed Fayard, another historic French publishing house, into a largely far-right propaganda machine.
Some of the most prominent figures of the French far right are now published by Fayard, including Jordan Bardella, the leader of the Rassemblement National, formerly the Front National. The party is leading the polls for next year’s presidential elections.
We are opening our eyes rather late in France to the efforts of the right to assume cultural control, to determine the words we consume, the discourse in which we partake. The message of authoritarians everywhere is the same: Whoever isn’t with me is against me, and whoever won’t follow me will get the boot. The boss is always right, so he steamrolls his way through and imposes his worldview. He exerts his power. He demands absolute loyalty from his subordinates. The plutocrats have become oligarchs.
We are opening our eyes rather late in France to the efforts of the right to assume cultural control, to determine the words we consume, the discourse in which we partake. The message of authoritarians everywhere is the same: Whoever isn’t with me is against me, and whoever won’t follow me will get the boot. The boss is always right, so he steamrolls his way through and imposes his worldview. He exerts his power. He demands absolute loyalty from his subordinates. The plutocrats have become oligarchs.
Mr. Nora’s departure was not enough. Mr. Bolloré also went on to smear the authors of Grasset who signed the letter. To do so he wrote an essay in his own newspaper — Le Journal du Dimanche — where he disdainfully referred to them as the “small caste that believes itself above everything and everyone, and that co-opts and supports itself.” He claimed to differ on the publication schedule for a book by the French-Algerian author Boualem Sansal set by Mr. Nora, and on the scale of the longtime C.E.O.’s salary. And then he fashioned himself, a billionaire, as the defender of the millions of French who struggle to make ends meet.
Most writers in France are barely eking out a living; people here spend less and less time reading, same as everywhere else. Few authors live off their writing income and, apart from rare exceptions, they do not belong to the global elite.
Not so very long ago, men like Mr. Bolloré paid to achieve a veneer of culture and cultivated a certain notion of beauty: The barons of the Gilded Age endowed America with incredible cultural institutions. Recently, business tycoons François Pinault and Bernard Arnault built in Paris magnificent art collections now open to the public.
Now these pretenses are all but obsolete: The wolf no longer has to disguise himself as the grandmother to get his way. Oligarchs are no longer staying hidden. They are flaunting their power, destroying, exploiting, intimidating and getting richer than any group of people in human history. They show utter disregard for the world, and complete impunity. They believe they are invincible.
The Grasset affair is a French story, and Mr. Nora is just one man. But it is a warning to us all, to the democratic peoples of every country. It shows the threats that are in motion in our societies.
Although our democracies are still open, for now. But for how much longer❓🔹
Labels: Grasset, Olivier Guez, Olivier Nora, The New York Times, Vincent Bolloré










